During the company’s Connect 2021 conference, CEO Mark Zuckerberg announced that Facebook would be rebranded and will now be known as “Meta”.
Why Facebook Rebrands Itself As Meta ?
Facebook would cease to exist as a social media company. Instead, it would become “a metaverse company.” In Zuckerberg’s words, this entails creating “an embodied internet, where you are in it rather than just viewing it.”
“Our brand is so tightly linked to one product that it can’t possibly represent everything that we’re doing today, let alone in the future,” Zuckerberg said. “From now on, we’re going to be metaverse-first, not Facebook first.”
What is the metaverse?
Zuckerberg has described it as a virtual environment that you can enter rather than simply viewing on a screen. It is essentially a world of infinite, interconnected virtual communities where people can meet, work, and play using virtual reality headsets, augmented reality glasses, smartphone apps, or other devices.
What does it mean for You?
Meta is essentially the new parent company, and it will include brands/products such as Facebook, WhatsApp, and Instagram. This means that the Facebook you know and love will not change or rebrand, but will instead be a brand under Meta. This is similar to what Google did in 2015, when they established the Alphabet company to serve as a parent company, while Google became a part of the brand.
Will it affect your Facebook usage?
The answer is no. This means that the Facebook you know and use every day won’t be changing or rebranding, but will simply be a brand under Meta.
Mr. Zuckerberg stated, as Facebook has committed to creating a composite universe that combines online, virtual, and augmented worlds that people can navigate seamlessly. He has stated that this concept, known as the metaverse, has the potential to be the next major social platform and that it will be built by several tech companies over the next ten years. Facebook signaled its intent to be a major player separating its virtual reality and augmented reality businesses into a new division called Facebook Reality Labs.
According to the announcement, “The metaverse will feel like a hybrid of today’s online social experiences, sometimes expanded into three dimensions or projected into the physical world. It will let you share immersive experiences with other people even when you can’t be together — and do things together you couldn’t do in the physical world. It’s the next evolution in a long line of social technologies, and it’s ushering in a new chapter for our company.”
Also read : Update WhatsApp status using WhatsApp web
A good move by facebook